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SWS is a hands-on consulting firm specialized in disruptive and results-oriented strategy. Our client list includes global players and local industry leaders in search for solid future positions that embrace the powerful benefits the connected world can offer. Focused on both the US Latino and Mexican markets, our strengths comprise proven expertise in the telecom, media, marketing & digital space.







We develop and refine strategies that drive growth and value creation. Based on experience and business insights we define new paths, business modeling, digital integration, accountability, structural design and implementation timing.


We help companies design and unleash a higher marketing ROI via vendor selection services, strict KPI´s and accountability processes throughout the communication supply chain.


Our team has the skills and experience to help with critical project implementation and accountability protocols for corporate, sales, marketing, enterprise development and contentment strategies. Our job is to see things through with perfection.


We enable companies develop end-to-end digital strategies and roadmap based on specific productivity, turnover and business intelligence protocols. We seek and find vendors, the right teams and structures and the process needed.


We help our clients build the human capital skills that will enable them to aggressively compete in the market place of the future. To learn more visit






Think Digital End-to-End
The capacity to increase productivity, build culture, client retention and improve operating processes while leveraging connectivity, ASP, SAS & new digital tools.
Disruptive Marketing
The ability to listen, reach, engage, build your brand and sell products and services at a lower cost while embracing data, communities and disruptive vendors.
Relationships 2.0
Re-igniting client retention, average ticket, customer satisfaction, employee moral and productivity with refreshed CRM tools and a satisfaction oriented business.
Mobile at the Core
As the world becomes “mobile” companies must adapt, embrace and offer tools, information and services at the touch of a button on the smartphone.
Grow eCommerce
Embrace this scaling trend where people search, filter, compare and buy your product while integrating tools, vendors, operations and partnerships.



Development and managed Latin America ́s strongest video branded content initiative.

Provided turnaround and digital strategies to the Hispanic world’s leading magazine publishers.

Launched a fully digital retail bank and its communications and marketing strategy for the Mexican market.

Provided turnaround and growth strategy of the leading Hispanic public TV and Radio multimedia player in the US.

Designed and spearheaded multiple M+A operations in the offline, below-the-line and digital players in the US Hispanic and Mexican markets.

Hispanic M&A strategy for the largest media related investment fund in the world.

Developed strategies to boost attendance and revenue at Latin America’s number-one children’s museum.

Provided project management to launch two vertical-branded- content digital platforms for clients in the US and Mexico





CEO and Founder

Juan boasts over 22 years’ experience in the entertainment, consulting and e-commerce industries, as well as in the strategic development of leading interactive platforms in Mexico, the US and Germany.

Throughout his career, Juan Saldivar has directed start-up companies and has founded others. Between 1998 and 2001, he turned into Mexico’s leading e-commerce company. Prior to that, between 1994 and 1997, Juan was the driving force behind the startup of the Plaza y Janés Publishing House (Editorial Plaza y Janés), in Spanish, which is now part of the Random House Mondadori group.

In addition to his entrepreneurial experience, Juan has had the chance to work in two of the world’s most successful publishing and entertainment companies: the Bertelsmann Group in Germany, where he began working in the consulting department and then became head of the company’s publishing house in Mexico. Subsequently, from 2001 through to 2011, Juan was the director of Televisa Interactive Media, and was therefore responsible for the interactive media strategies and operations of the most important mass media corporation in the Hispanic world: Grupo Televisa. Within Televisa, Juan was also a member of the team which successfully orchestrated the acquisition of a large amount of stock of the North American company Univision in 2010; a 1.3 billion dollar operation.

Other notable positions occupied by Juan Saldivar include his role as a Senior Associate within the ADP-Mercer Management Consulting firm, where he specialized in business turnarounds and financial restructuring.

Juan was also a consultant for the Ministries of Finance and Agriculture of the Mexican Government. In addition to his work as a professional, Juan Saldivar has also served as president of the Interactive Advertising Bureau México; board member of companies and associations such as Entravision, Quarksoft, Mexis, CICOM (An association constituted by all of the marketing agencies in Mexico) Ejido La Selva, Save the Children, Dupuis, Endevor México, Ingredienta and The Pool. Also, Angel investor of more than five companies.

Juan holds a B.A. in economics awarded by the ITAM and an MBA from the IESE Business School in Barcelona, Spain.


Emilio Aliaga

With over 22 years of experience, Emilio has led Digital Content for the largest media companies in Latam (Televisa) and US Hispanic (Univision) with expertise in multiplatform content creation, production, partnerships, new technologies, negotiations, project management, traffic analytics, social media, audience acquisition, audience engagement and design.



Paula is a media, telecom and public infrastructure specialist with over 8 years’ experience designing and implementing business strategies for the public and private sectors in Mexico and the US. Particular areas of expertise include energy, transportation and Hispanic media, as well as governance-structure and accountability-processes design. Her career as a consultant took her to Ainda Consultores, a leading boutique firm in Mexico, where she worked on a wide range of projects designed to tackle public-sector energy and transportation challenges. Since 2011, Paula has served on the Board at CSO Peraj-México (Peraj- México Adopta un Amig@), a prominent youth- mentoring project in Mexico. Paula holds a B.Sc. in Applied Mathematics from ITAM (Mexico).



With 20+ years of experience, María has been involved in startups (The Pool, Boletia, Impronta Casa Editorial), and worked at leading finance and media institutions, offering her widespread expertise in cultural project management and innovation. Her experience includes: Five years’ experience as Project Manager at Rothschild Bank and Banco Bankaool. Logistics Coordinator for the privatization of Mexico’s Airport System. Launched Vitral magazine, (UNAM-ICS, 2002) and became Associate Director of Editorial Taller Ditoria in 2005. Editorial Manager of the Grupo Televisa Espacio de Vinculación (2009-12) and “Grupo de los 16” Foundation Trustee. María holds a B.A. and an M.A. in International Business Management from ITAM (Mexico) as well as a second M.A. in Psychology from the ITREM Institute, Mexico.



Marianna has 17 years’ experience in the music and entertainment industry, specializing in content production, media creativity and branded content creation. She became Director of Content and Marketing at Tarabú/Televisa (Latin America’s first online music store) in 2005. She was founder and creative driver at music and culture sites and Marianna is a recognized music-industry consultant, broadcaster, critic, concert producer and large-scale events coordinator. She has worked at some of Latin America’s most prestigious radio, print and TV organizations such as WFM, RAI, ACIR, El Universal, and Telehit. Marianna studied English and Spanish Literature at Università La Sapienza (Italy), and earned a B.A. in Communications from Universidad Iberoamericana (Mexico).



Julio has 7+ years’ experience in digital platform research as an analyst, consultant and data cruncher for trans-media platforms at one of Mexico’s largest publishing houses. Recently, Julio led deployment of a regional web content strategy for one of the world’s largest computer-processor providers. Sosa previously worked at Televisa Interactive Media as a web-traffic analyst consultant focused on providing insights to all Grupo Televisa web portals in Mexico and the US Hispanic market. Julio also worked jointly with Nielsen-IBOPE and McKinsey & Co. to develop its social-media- analysis wing in Mexico, with a principal focus on the banking sector. Julio holds a B.A. in International Relations from ITAM (Mexico).


Ari Davidoff

Ari’s work experience ranges from working in multinationals in the beverage industry to e-commerce startups and disruptive on-demand services. Managing digital sales and distribution strategies for Coca-Cola FEMSA and working at fast-paced high-growth startups has lead him to gain ample experience in business development, logistics, operations and the digital world. Ari earned a BA degree in Entrepreneurship and Marketing from Suffolk University in Boston, MA. He is passionate about technology, the growing digital world and travel.


Contact Us

If you interested in our work or have any question you can contact us here.


SWS Information

Address :  Julio Verne 89 – 303
Colonia Polanco Reforma
Delegación Miguel Hidalgo
CP 11550, México D.F.

Phone : +52 55 5280 4732